| Case Study: University of Michigan Athletic Department Athletic Dept. |
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The Situation With a site consisting of over 10,000 pages, the University of Michigan Athletic Department desired the installation of an easy-to-use content management system. The purpose of a new system was to replace the current process of using a commercial WYSIWYG HTML editor that required both significant manual manipulation and time consumption. The Challenge As in the case of The MDEN site, a University of Michigan E-commerce site developed by TEKgroup International Inc., there was an emphasis on security. This required a content management system that registered editing and access privileges based on staff administration authorization. The overall look and feel of the site had to be controlled via a template-driven database, allowing for the management and appearance of content on either a single or set of pages without duplication within the database. The Response Having experience with sports-related sites, TEKgroup knew that a basic content management system alone would not be sufficient for the Athletic Department site growth. With the utilization of TEKsports, TEKgroup's sports-focused publishing system, the Sports Information Director would be able to post news articles, schedules, scores, statistics, player/coach biographies, as well as provide online registration, ticket sales, fan feedback forums, polls, surveys, interactive games and advertising and sponsorship opportunities. The Technology ColdFusion, the software used extensively with TEKgroup e-business software solutions, dramatically accelerates web development with its intuitive tag-based language and integrated database and debugging tools. ColdFusion also includes a powerful Web application server, featuring an open architecture that allows for complete integration with existing enterprise systems, as well as easy-to-use management tools and server clustering. This ensures that applications perform optimally and are always available. The Result All staff members are able to edit areas of www.mgoblue.com depending upon their authorization level, while Wolverine fans can enjoy the many features mentioned above, as well as the following: |
